MAKE + ODD
THE MAKE + ODD WORLDIDENTITY / IN MOTION / 001

MAKE + ODD — Good to be Odd

Retro portrait surrounded by a stream of lime paper
ODD AT WORK.

GOOD TO BE ODD.

See it move
A lime paper roll overflowing from a vintage photocopier
TOO ODD TO FIT / 01RETRO PHOTOGRAPHY

TOO ODD
TO FIT.

The idea got bigger. The paper followed.MAKE + ODD
MAKE + ODD campaign photography

Too odd to fit.

TOO ODD TO FIT. / CAMPAIGN 2026
A giant lime paper ribbon crosses an open parking lot into a pink trolley
02 / OUTSIDE THE STUDIO

Outgrow the office.

MAKE + ODD
Retro portrait at a telephone booth, with lime paper replacing the handset cord
03 / ODD CALLING
MAKE + ODD / THE LINE IS OPEN.

ODD
CALLING.

Take the call
A metal briefcase overflowing with folded lime paper across a vintage diner table
04 / IDEAS DON’T FIT IN BOXES

Some ideas
won’t fold.

GOOD TO BE ODD.
MAKE + ODD campaign photography
SAME DNA. MORE ATTITUDE.

A plus.
With presence.

New material. Same character.

The approved plusMove around. Change the material.
MAKE + ODDONE SIGN.
PLENTY OF PERSONALITY.
MAKE + ODD
THE SAME PHOTO. ANOTHER THOUGHT.

Another look.
Another idea.

The same campaign photograph in three compositions01 / 03
THE REAL WORKSPACE

All of this.
One space.

Discover. Collect. Experiment.
The MAKE + ODD workspace.

MAKE + ODD — CREATIVE WORKSPACE
Actual screenshot of the published MAKE + ODD workspace, Discover section
Open the workspace